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This privacy policy (“Privacy Policy”) was last updated and became effective on June 1, 2011.

This website is operated by Homax Products, Inc. (“Magic American” or “we”, “us”, or “our”). Magic American is committed to protecting your privacy and developing technology that gives you the most powerful and safe online experience. This Privacy Policy only covers information collected at this website, and does not cover any information collected at any other web site by Magic American or any other related or unrelated company (unless specifically stated) or collected offline by Magic American, unless specifically stated.


Please read this Privacy Policy carefully. Your use of this website indicates that you have read and accepted Magic American’s privacy practices, as described in this Privacy Policy.

Collection of Information:

Magic American automatically collects information about your computer hardware and software. This information can include: your IP address, browser type, domain names, access times, webpages visited and referring website addresses.

Magic American also collects personally identifiable information that you provide during your use of the website. Personally identifiable information is information that identifies you or could reasonably be used to identify you personally (such as your real name, your address, your phone number, or your e-mail address). Providing personally identifiable information is voluntary. You may, however, not be able to use the full functionality of this website if you do not provide certain information. Specific examples of personally identifiable information collected by Magic American include:

  • information for using our online store or otherwise managing a Magic American registered account, including your name, address, email address, and phone number. We use credit card information only to process transactions and/or pass on to our credit card processors. We do not store the credit card number after the purchase is complete. However, for historic receipt purposes, we may store the card type (Visa, MasterCard, etc.), the last three digits of the card (e.g., xxxx xxxx xxxx x123) and expiration date;
  • information you provide when you participate in community aspects of our website (e.g. testimonials);
  • information you provide when you sign up for any services, communications (e.g. newsletters), contests, promotions, accounts or sweepstakes offered on the website; and
  • information collected when you contact us via online forms (e.g. Ask the Expert).

This website is not directed at children and Magic American does not knowingly collect any personally identifiable information from children under thirteen (13) years of age unless the collection complies with the Children’s Online Privacy Protection Act (“COPPA”). If you are under thirteen (13) years of age, do not send any information about yourself to Magic American. If Magic American discovers that a child under the age of 13 has provided Magic American with personally identifiable information, Magic American will use commercially reasonable efforts to delete that child’s personally identifiable information from its system.

Use of Collected Information:

The computer hardware and software information collected by Magic American is used by Magic American for the operation of the service and website, to maintain quality of the service and website, and to provide general statistics regarding use of the service and website. We encourage you to review the privacy statements and privacy practices of websites you choose to link to from this website so that you can understand how those websites collect, use and share your information. We are not responsible for the privacy statements, privacy practices or other content on third party websites or websites not governed by this Privacy Policy.

Magic American may use non-personally identifiable information collected for many additional reasons, such as system administration, marketing analysis, to audit use of our website and to deliver customized content and advertising (which may be delivered by third parties) within the Magic American website to customers whose behavior indicates that they are interested in a particular subject area. Magic American may disclose non-personally identifying information, such as aggregated user statistics, to third parties without restriction. Magic American may associate your IP address or other non-personally identifiable information with any personally identifiable information that you provide, but Magic American will use this aggregated information solely for Magic American’s internal business purposes, subject to this Privacy Policy as it pertains to personally identifiable information.

We only use personally identifiable information collected from you for the purpose disclosed at the time the information is collected (e.g., we will collect credit card information to process a payment and we will collect contact information to manage your product licenses). We will only use personally identifiable information to contact you: (i) to provide you with requested purchases, information, services or content; (ii) in connection with certain contests, sweepstakes or promotions voluntarily entered by you, which may include, without limitation, publication of personally identifiable information in a winners’ list as required by law; or (iii) to enforce this Privacy Policy and to address any problems or concerns we have regarding your use of this website.

Magic American may share personally identifiable and non-personally identifiable information with entities that perform functions on behalf of Magic American. For example, and without limitation, Magic American may share your information with entities that host this website, send communications on our behalf, analyze data, administer promotions, and provide customer service. These third parties may have access to your information, including personally identifiable information, only to the extent it is necessary to perform their duties and functions, and subject to this Privacy Policy.

Magic American may provide services, contests and features via the website that allow users to contribute content. If you submit to Magic American a comment, code, work of authorship, photograph or any other content to be published by Magic American (either online or offline), you agree that we may publish your name, material you submit to Magic American and other personally identifiable information in connection with publishing the content.

This Privacy Policy does not apply to any information disclosed publicly in user forums (e.g. testimonials). You should keep in mind that whenever you provide information about yourself in connection with such forums, that information could be collected and used by people that you do not know. Magic American bears no responsibility for any action or policies of any third parties who collect any user information disclosed in any such forum on this website.

Magic American will disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Magic American or the site; (b) protect and defend the rights or property of Magic American; and, (c) act under exigent circumstances to protect the personal safety of users of Magic American, or the public.

Consent to Transfer:

This website is operated in the United States. If you are located in the European Union, Canada or elsewhere outside of the United States, please be aware that any information you provide to us will be transferred to and stored in the United States. By using the website or providing Magic American with your information, you consent to this transfer.

Use of Cookies:

The website uses "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a webpage server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you. One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the web server that you have returned to a specific page. For example, if you personalize a webpage, or register with the website, a cookie helps the website to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same website, the information you previously provided can be retrieved, so you can easily use features that you customized. Magic American uses cookies to store session information (like a store purchase), for keeping your login/password information live (if you so choose), and to track usage patterns on the website or to analyze user activity on the site.

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the website services.


Magic American takes reasonable steps to secure its systems and to secure your personally identifiable information on our systems. Unfortunately, data transmissions over the Internet can not be guaranteed to be secure. Magic American makes no warranty regarding the security of any inf


Magic American reserves the right to disclose, share, assign and/or otherwise transfer user information, including without limitation personally identifiable information, in connection with a merger, acquisition, consolidation, the sale of substantially all of its assets, or any other corporate change or restructuring, whatever form it may take.

Changes to this Statement:

Magic American reserves the right to alter, modify, update, add to, subtract from or otherwise change this Privacy Policy at any time for any reason or no reason at all. Magic American will post any changes here, and any changes will become effective immediately upon being posted unless otherwise indicated in the posted Privacy Policy.

Contacting Magic American regarding Your Collected Information:

You have the ability at any time to access your personal information collected by us. Any such requests should be directed to: Please also keep in mind that any opt-out choices you make via the website or any Magic American communications will not apply in situations where: (a) you make a specific request for information from us, or (b) Magic American uses your personally identifiable information for either operational purposes (e.g. to complete transactions requested by you, or to send you administrative communications either about your account with us or about features of our websites or fulfillment purposes (e.g. completing any purchase you make).

Contact Information: Magic American welcomes your comments regarding this Privacy Policy. If you believe that Magic American has not adhered to this Statement, please contact Magic American at We will use commercially reasonable efforts to promptly determine and remedy the problem.